This is because EBC or Amazon A+ content allows you to have explanatory pictures about the product and its features along with how and where to use it. These visuals create a unique engagement beyond what is possible by the limited amount of images and text available in the traditional product listing. How it's incorporated into your pages. Visually pleasing for consumers to skim for key information. Without the limitations of an ordinary product description page, A+ Content allows sellers to explore color schemes, different formats and other strategies marketers have utilized and found successful for decades.
We'd love to hear more ideas if you have them. 4) A+ Premium Content Product FAQ. Here are a few tips and tricks to develop design best practices: Make it feel like a landing page. How To Create Amazon A+ Content That Converts. We are driven by the excitement of building technologies, inventing products, and providing services that transform the way our customers live their lives and run their businesses. Unverified claims, e. safety claims, energy-saving claims, drugs, beverages, food, health products.
Hit the button that says "Start creating A+ content" in the top-right corner. If you see anything that looks off in the preview, you can always go back and edit to make it better. After clicking 'Add Module', you'll get a list of brand story content module options. Providing as much relevant product details as possible can (a) accelerate the purchasing process as people understand that your product is exactly what they've been looking for, and (b) manage expectations as they understand exactly what they are getting with their purchase. Consumers will know your brand is the rightful owner of these types of products, and it will prevent others from counterfeiting. Amazon claims that you can increase sales by adding A+ content to your product listings. Step 5: Apply ASINs. Amazon A+ Content Benefits: - Amazon Listing Optimization: A+ Content optimizes your listing for increased sales and discoverability. We help protect your business and brand against Amazon leech scams. Demonstrate how to use, how to maintain and ease of ownership. Simply adding a few images and sentences won't do the job - your content should be flowing, convincing, and appealing. A+ Content at that time was for vendors (first-party sellers) only. To capture the attention of potential buyers and drive sales, your products must be distinguished from related products sold by your competitors.
Grave grammatical or punctuation errors, misspelling, strings of all caps text. The carousel-style format makes scrolling seamless for the user. Amazon A+ Content The COMPLETE Guide [WITH EXAMPLES]. Reduces bounce rate by giving shoppers all the information they need to make a purchase. Yes, there are some sponsored products below the Product Image and Bullet Points. 2) A+ Premium Content Slider Gallery. Startup Launchpad Sellers: Free. From there, they highlight the 3 core features their buyer persona cares about the most before highlighting the ease of their process and articulating why their process is unique. A+ Content Best Practices.
When should I add Amazon EBC to my product listing? Amazon A+ Content can be added to both parent and child ASINs. SellerApp's listing optimization services will assist you with everything that you need to make your EBC stand out – the title of your products, bullet points, and detailed, robust product descriptions. How much does Amazon Enhanced Brand Content cost? We design comparison charts for cross-selling the products within your product family. Image headers with text are part of this module that is used to draw attention to the unique features of a product. We can help you boost brand value through services like A+ Content and Brand Story creation, as well as help you get ahead of the game when new features are released. Startups who are members of Amazon Launchpad have access to Premium A+ Content.
46% of online consumers stated they start their product searches on Amazon, so your key focus should be to optimize your product detail pages. Show your product catalog & upsell. Four Image & Text: This is a space with four images and accompanying text, great for listing off specific features. Next, you'll reach the Brand Story screen.
You can see from the screenshot that you can scroll through the list with a variety of modules to choose from. This is an exclusive, invite-only feature by Amazon with accessibility only for the big players in the game like luxury brands or massive internationally known tech products. To qualify for Amazon Brand Registry, you must have an active registered trademark. Don't get lost in these competitive and crowded marketplaces like Amazon & Walmart.
The PrimaryBenefit: This is a great module for highlighting related products. Focus on educating the shopper about your brand and products. It can almost function like a comparison chart. We advise you to create 3-5 modules per Brand Story section.
Decide what you want to test - start with a hypothesis regarding a content feature that could be working better for your audiences, such as different images, new headlines, or a different structure. Keywords that include terms like – CBD, free shipping Antibiotics and are all grounds for rejection. Note that, for each image, you can provide keywords with the image, which could help improve search visibility and aid in accessibility. Cluttered product pages deter consumer interest; optimized content and formatting entices it.